At the cutting edge of post-modernism

I am, by and large, in favour of post-modernism. I think the ability to critique western cultural values from within is a good thing.

And then we have this:

“We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience,”

– The above is a quote from Pepsi Co’s latest press release.

This, dear friends, is the cutting edge of post-modernism. Leaving aside the appalling mangling of the English language (again, I have the view that linguistic shifts are also, generally, good things). Here we have market research, as it would be, if it were conducted by Jacques Derrida and Michel Foucault. What does a ‘drinkified’ snack actually look like? Probably some amorphous fructose jelly that perfectly embodies Jean-Fran├žois Lyotard’s conception of the rejection of the hegemony of epistemology.

I’m going to drink a beef smoothie and then go to bed. Happy 2011. This is what the future looks like.

3 thoughts on “At the cutting edge of post-modernism

  1. By that token, a snackified drink could be orange juice that has been dehydrated slightly, then solidified and broken into small chunks in order to be placed into a convenient bag.

    “Do try these OJ Snackees daaahling, they are simply divine!”

    Mmm, yummy.

  2. I also have positive feelings towards linguistic shifts, though I haven’t always felt that way. As much as the frequent substitution of single letters for whole words painfully slashes my eyes whenever I’m on facebook… I figure it’s inevitable. Plus, it’s interesting to think about the effects that different types of technology and media have on language. (phone texting, twitter’s 140 character limit, etc)

    Who knows, maybe we’ll end up with a nifty new way to write in 10 years time.

  3. Can’t help thinking of the most revolting meat drink now… trout shake, liver and onion smoothie…. but it doesn’t have to be that way… cola bottles are delicious!

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